Studies have proven that top placement in search engines provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television.

Each Search Engine gauges website relevancy using a unique formula. Another term for a search engine's ranking formula is "algorithms". The closer a website matches each search engine's "ranking criterion, the higher the website scores. Higher scores equal better placement in search engines. The best scores are rewarded with Top 10 search engine placement.

Each search engine places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking criterions in order to index the most relevant sites. Other variables that have an emphasis on search engine placement include the following:

	Keywords: choosing the right keywords is mission critical.
	Link Popularity: the more links pointing your site from "relevant" sites the better.
	Click Popularity: the more traffic your site receives, the higher you score.
	Website Themes: Create text heavy pages broken down into "themes".